About Herbal Entrepreneur

Empowering Herbalists to Flourish in the World of Botanical Business

Best known for the annual Herbal Entrepreneur Conference held every year in March since 2019, Herbal Entrepreneur is dedicated to empowering and supporting herbalists to start and grow a profitable and sustainable herbal business. 

We understand the passion that drives herbalists to pursue their dreams of making a living through plants, and we are here to provide the valuable resources, ongoing support, and sense of accountability needed to achieve their goals.


We believe that herbalists deserve the opportunity to turn their passion for plants into a sustainable and fulfilling career. Not only do we want to help herbalists succeed in business but also contribute to the greater mission of promoting natural and holistic approaches to health and wellness.

Our mission at Herbal Entrepreneur is to empower and support herbalists in starting and growing successful and sustainable herbal businesses. We are committed to providing you with the necessary tools, knowledge, and guidance to navigate the complexities of entrepreneurship in the herbal industry.

Through our annual conference, online courses, programs, and membership, we strive to create a vibrant and thriving community of herbal business owners who are passionate about plants and are able to make a sustainable living while following their dreams.


At the heart of our brand lies a set of core values that are deeply ingrained in everything we do:

1. Sustainability: 

We believe in promoting sustainable practices in the herbal industry, both in terms of sourcing and business operations. We encourage our community to prioritize ethical and environmentally conscious approaches to herbalism.

2. Collaboration: 

We foster a collaborative environment where herbalists can connect, share ideas, and learn from one another. We believe that through collaboration, we can collectively elevate the herbal industry and create positive change.

3. Integrity: 

We uphold the highest standards of integrity in all aspects of our business. We are committed to providing accurate, reliable, and evidence-based information to empower our community to make informed decisions.

4. Passion: 

We are driven by our passion for plants and their healing properties. We aim to ignite and fuel the same passion in our community, inspiring them to make a difference in the world through their herbal businesses.

5. Empowerment: 

We strive to empower herbalists to take control of their own success. Through our programs and resources, we provide the necessary tools and support to help individuals build thriving businesses and live a life they love.

Hi, I'm Yolanda Joy, CEO and Founder of an online platform dedicated to supporting and nurturing herbal business owners on their journey to success.

With a range of comprehensive online courses, programs, and membership opportunities, we provide the resources, support, and accountability needed to thrive in the herbal industry. Whether you're just starting out or looking to grow your existing business, we're here to guide you every step of the way.

I'm thrilled to have the opportunity to work with herbal business owners like you. I understand the challenges and obstacles that often come with starting and growing a business in the herbal industry, and I am here to guide you every step of the way.

When you join the Herbal Entrepreneur community, you become part of a supportive network that shares your love for herbs and entrepreneurship. Together, we can create a positive impact, not only in our own lives but also in the lives of those we serve.

Join us in the Herbal Circle! 

The Herbal Circle is a small group of herbalists who help each other to create a world we are proud of.

We meet twice a month in "The Tea Room" to talk face-to-face (virtually) with other herbalists on LIVE video chats to work through any roadblocks and brainstorm creative solutions together on the call.

Each week, everyone in the group is prompted to share their wins and what they need help with so that we can help each other.